Traffic quality
Where visits come from, how steady they are, and whether they map to real indexed pages — not just one spike page or one traffic source.
Sell your website to us
We buy small content sites, directories, calculators, lookup tools, and simple web utilities earning under about $2,000/month. Revenue can come from display ads, affiliate links, partner offers, leads, paid placements, or paid tools. Start with a free site review. We'll tell you if it looks like a fit and roughly what we'd offer.
What we buy — and what we pass on
We buy:Content & Resource SitesComparison & Review SitesDirectories & ListingsCalculators & ToolsData & Lookup SitesNiche Media Sites
What we buy
- Sites earning under about $2,000/month
- Sites the big brokers' minimums shut out
- Real organic traffic and existing ad or affiliate revenue
- Useful, indexed content — guides, comparisons, tools, directories, or lookup pages
- Under-monetized or neglected sites with obvious room to grow
What we pass on
- Sites earning more than about $2,000/month — a broker's buyer pool may get you more, and we're happy to point you there
- Penalized sites, copied content, or thin AI spam
- Fake traffic, or sites that only survive on paid ads
- Unclear ownership, trademark problems, or adult/illegal content
For sites under $2,000/month, how the options stack up
Three common paths — direct to us, through a broker, or on a marketplace. Under about $2,000/month in revenue, fees and minimums matter most.
| How you sell | What it costs you | Under $2K/month |
|---|---|---|
| Direct to Valiance Labs | No listing fee and no success commission — the offer is what you keep | Private, direct, and no minimum to clear — we're the buyer |
| Broker | A success fee, often around 15% of the sale price | Great for higher-revenue sites, but minimums often shut these out |
| Marketplace | Listing and success fees, plus your time vetting buyers | Works, but the fees and effort eat into the sale |
What we look at
No magic multiple — just a straight read on whether the site is worth buying.
Revenue trend
Earnings over the last 6–12 months, how stable they are, and whether a dip looks temporary or tied to something structural.
Monetization mix
Ads, affiliate, leads, paid access, or other paths — and whether income is spread across pages and partners or concentrated in one place.
Content & authority
Whether the site has useful indexed content, topical fit, and enough depth to keep earning after the sale.
Backlinks & risk
Link profile quality, penalties or manual actions, and reliance on one channel, partner, or page that could break the model.
Operations & upside
How much work the site takes to run, what is neglected, and whether there is obvious room to improve that should move the number.
How selling to us works
- 01
Send the details
Share your URL, rough traffic and revenue, and how it's monetized. Screenshots help but aren't required to start.
- 02
We review and make an offer
We look at the site privately and come back with a rough valuation range, whether it's a fit, and a concrete offer if it makes sense — usually within a few days. No obligation, no pressure to take it.
- 03
Diligence, close, and transfer
If you accept, we verify traffic and revenue through your analytics — enough to confirm the numbers, not a months-long audit — then handle payment, domain, and content transfer cleanly.
How deals are usually structured
Most deals are simple. We tell you the structure up front.
All cash
For clean sites with steady numbers, the simplest path: one price, paid at close, done.
Cash plus a short earnout
When continuity matters — say the numbers are newer or there's a handover involved — part upfront and a short piece tied to the site holding up.
Not ready to sell?
Some owners want a written review or hands-on help improving the site before deciding whether to sell.
FAQ
How do I sell my website to you?+
Send your URL and rough traffic and revenue through the form — no broker, no listing. We review it, come back with whether it's a fit and a rough valuation range, and if it makes sense we make an offer. The whole thing stays private.
Do you charge any fees or commission?+
No. There's no listing fee and no success commission. Brokers often take around 15% of the sale price; with a direct sale, the offer is what you actually keep.
How much is my website worth?+
It depends on how much it earns and how steadily, where the traffic comes from, the quality of the content and links, how much work it takes to run, and how much room there is to grow. A traffic or revenue dip isn't always a dealbreaker if the underlying content is still there. Send the details and we'll give you an honest range.
What kinds of websites do you buy?+
Content and resource sites, comparison and review sites, directories, calculators and tools, data and lookup sites, and niche media — with real traffic, useful content, or clear monetization potential, typically earning under about $2,000/month.
Will you buy a site a broker won't list?+
Yes — we focus on sites earning under about $2,000/month. That's often the range big brokers' minimums shut out, and marketplace fees rarely pay off there, so going direct is often worth a look.
Do you buy sites earning over $2,000/month?+
Generally not — that's above what we're buying right now. A broker with a bigger buyer pool may get you a better price; send it over anyway and we'll tell you honestly and point you somewhere better if so.
How fast can you close?+
Faster than a marketplace — no listing and no waiting for someone else to show up. Once we agree on a price and verify the numbers, closing is typically a matter of days to a couple of weeks depending on the transfer.
Is the process confidential?+
Yes. Nothing gets listed publicly and your traffic and revenue aren't put on display. It's a direct, private conversation from first email to transfer.
How do you pay, and how are deals structured?+
Most deals are all-cash at close. When it makes sense — newer numbers, a handover period — we might do part upfront and a short earnout. We tell you the structure before you commit to anything.
What happens to my site after you buy it?+
We operate it — keep what's working, fix what's under-monetized, and work to grow the asset. We're not buying to strip content or flip it in a few months. We may sell a site later as part of managing the portfolio, but the plan at close is to run and improve it.