Affiliate program management
We become your affiliate team. If you don’t have an affiliate program, we build it. Then we recruit publishers, handle approvals, payouts, and creative, and report on results every month.
Everything it takes to run an affiliate program
One monthly fee covers the work below. Your platform subscription and affiliate commissions are paid by you, directly.
01
Program setup or review
No program yet? We work out with you what affiliates earn: the commission rate, whether it repeats on renewals and for how long, how long a referral counts, when payouts go out, and how refunds are handled. Then we set up the platform and tracking. Already have a program? We review your affiliates, rates, terms, creative, and tracking, and agree the priorities with you before we change anything.
02
Ongoing recruitment
We check our publisher network for sites that fit, then pitch sites that already write about your category, one at a time. You approve every affiliate before they join, and each one gets your links, creative, and a welcome email.
03
Day-to-day operations
We review applications, answer affiliate questions, and send a monthly affiliate newsletter. Before each payout, we check commissions against refunds and cancellations. The money goes from your account through your platform, on the schedule you set. We also keep banners, copy, and product details up to date.
04
Performance and reporting
Every month you get what affiliates sent (clicks, signups, paying customers, revenue), who’s growing, who’s gone quiet, and what we’ll change next. Commission changes or bonuses for top affiliates only happen with your sign-off. We also watch for fraud like self-referrals and bidding on your brand name.
Brands that get the most from it
It fits self-serve products with an online checkout, where affiliates can send buyers straight to a signup.
A strong fit if
- You sell online with a self-serve signup or checkout, at roughly $5k–$50k a month in revenue
- You have no affiliate program, or one that nobody runs
- You don’t have a partner manager
- Review sites, YouTubers, or newsletters already cover your category
Probably not a fit if
- You’re under $3k a month in revenue
- You sell mainly through lifetime deals
- You sell large annual contracts through a sales team
- You want to pay on commission only
A monthly fee, plus a share of what we grow
The 15% only applies to revenue from affiliates we bring in. Affiliates who were already selling for you don’t count, so you only share what we add.
Affiliate Program Management
From $500/mo
Plus 15% of net affiliate revenue we generate. Affiliates you already had don’t count. 3-month minimum.
Get a quote for Affiliate Program ManagementWhere a $100 sale goes
A customer sent by an affiliate we brought in pays you $100.
Your affiliate’s commission (20% here; you set the rate)
−$20
Our 15% share
−$15
You keep
$65
Plus $500 a month. Sales from affiliates who were already selling for you cost you their commission as usual, and nothing extra.
What happens after you tell us about your program
We look at your product and any affiliate program you already have, and tell you where we’d start. Nothing starts until you’ve agreed to the plan and price.
Tell us about your program
Your product, your platform if you have one, and what you want from affiliates.
Get our recommendation
Where we’d start: building an affiliate program, or reviewing the one you have.
Get a written quote
You see exactly what’s included and what it costs before anything starts.
FAQ
Results, what counts toward our share, costs, and commitment. If your question isn’t here, ask it in the form at the top of the page.
Can you guarantee a number of affiliates or sales?
No. We commit to the work, a monthly report on what was done and what it drove, and an honest read, once there’s enough data, on whether affiliates are working for your product.
What counts toward the 15%?
Net revenue from affiliates we bring in, after refunds. That includes past affiliates who had stopped sending sales until we brought them back. Affiliates who were already sending sales don’t count unless we agree otherwise in writing.
Is your 15% on top of what we pay affiliates?
Yes. They’re two separate amounts. Your affiliate earns the commission rate you set. We earn 15% of the sale itself, not a cut of the affiliate’s commission. On a $100 sale with a 20% commission, the affiliate gets $20, we get $15, and you keep $65.
Is building the affiliate program included?
Yes. If you don’t have an affiliate program, building it is part of Management, with no separate setup fee.
We don’t have an affiliate program yet. What should we pay affiliates?
Most SaaS programs pay affiliates 20–30% of each payment, often for the first 12 months. We recommend a rate based on your prices and margins, and you decide.
Who decides what affiliates earn and when they’re paid?
You do, with our recommendation. During setup we work out the commission rate, whether it repeats on renewals, when payouts go out, and how refunds are handled. Nothing changes later without your sign-off.
Who pays the affiliates?
You do, from your account through your affiliate platform. We check each payout run before it goes out.
How long does the 15% apply?
For as long as we manage your program. When you stop working with us, the monthly fee and the 15% both stop.
What else will we pay for?
Your affiliate platform subscription and the commissions you pay affiliates. Rewardful and FirstPromoter start around $49 a month. We tell you about any other costs before they come up.
How long is the commitment?
Three months to start, because programs take time to build. After that it’s month to month.
We already have an affiliate program. Where do you start?
With a review of your affiliates, commissions, terms, creative, and tracking. You get a written plan, and we agree the priorities with you before we change anything.
Do you only work with SaaS companies?
No. SaaS is a big part of our work, but we work with any brand that sells online through a signup or checkout we can track.
Let’s see whether affiliates fit your product
Tell us about your product and where your program is today. We’ll reply with where we’d start, or whether affiliates fit your product at all.
Tell us about your program