Sell Your Website

Sell your website to a buyer, not a marketplace.

Got a content, AdSense, affiliate, directory, or tool site you're done running? We buy small sites directly — roughly $1.5K/month in revenue and under — with no listing, no broker commission, and no public auction. Send the details and we'll tell you if it's a fit and roughly what it's worth.

  • Small sites welcome
  • No listing or broker fees
  • Private, direct offer

Tell us about your site

Private and no obligation. We reply within 3–5 business days.

Where to start

Sell direct. Skip the marketplace.

Search "sell my website" and you land on brokers and marketplaces. They work well for bigger sites — but they list your site, charge a fee when it sells, and hand you off to whoever bids. We're the actual buyer.

Right now we're focused on small sites — roughly $1.5K/month in revenue and under. That's exactly the range where a marketplace usually isn't worth it: broker minimums shut you out, listing and success fees eat into a smaller sale, and you burn time vetting buyers for a deal that should be simple.

So for a small site, selling direct to us is often the more sensible option. No listing, no commission, no public auction — you talk to the people who'll actually own and run it. We buy content sites, AdSense and affiliate sites, directories, calculators, tools, and data pages, and we buy them to operate long-term, not to flip.

Fit check

What we buy — and what we pass on

We buy:Content sitesAdSense / displayAffiliate sitesDirectoriesCalculators & toolsData pagesNiche media

What we buy

  • Small sites — roughly $1.5K/month and under is exactly our lane right now
  • Sites the big brokers' minimums shut out
  • Real organic traffic and existing ad or affiliate revenue
  • Useful, indexed content — guides, comparisons, tools, directories, or data pages
  • Under-monetized or neglected sites with obvious room to grow

What we pass on

  • Much bigger sites well past our range — a broker's buyer pool may get you more, and we're happy to point you there
  • Penalized sites, copied content, or thin AI spam
  • Fake traffic, or sites that only survive on paid ads
  • Unclear ownership, trademark problems, or adult/illegal content

Your options

For a small site, how the options stack up

There's more than one way to sell, and each is right for someone. For a small site, though, fees and minimums matter most — here's the honest trade-off on each.

Direct to Valiance Labs
No listing fee and no success commission — the offer is what you keep
A fit: private, direct, and usually faster since we're the buyer
Broker (Empire Flippers, FE)
A success fee, often around 15% of the sale price
Great for larger sites, but minimums often shut small ones out
Marketplace (Flippa)
Listing and success fees, plus your time vetting buyers
Works, but the fees and effort eat into a smaller sale
Private sale (on your own)
No fees, but no buyer pipeline either
You handle valuation, vetting, and the transfer yourself

Wondering what your site is worth?

Send your URL and rough numbers. We'll tell you straight if it's a fit and roughly what we'd offer — privately, no obligation.

Submit your website

How we value it

What we actually look at

No magic multiple. A few honest things decide what a site is worth to us.

01

Where your traffic comes from

Steady organic search from real people is worth more than a spike from one viral post or a single referral source. We look at how the traffic is spread and how dependent it is on any one thing.

  • Organic vs paid vs social vs referral
  • How many pages carry the traffic vs one lucky hit
  • Whether rankings look stable or shaky
02

How much it earns and how steady it is

Revenue matters, but so does how reliable it is month to month. A smaller site with steady, diversified income can be worth more than a bigger one riding a seasonal spike.

  • Level and trend over the last 6–12 months
  • Mix of ads vs affiliate vs anything else
  • Seasonality and one-off bumps
03

The content and the links

Useful content that ranks on its own merits, plus a clean backlink profile, holds value. Thin or spun content and sketchy links pull the number down — and sometimes make it a pass.

04

How much work it takes to run

A site that needs daily hand-holding is worth less than one that mostly runs itself. We factor in how much operating load comes with it and what it would take us to keep it healthy.

05

Room to grow, and the risk flags

Under-monetized pages and obvious content gaps add upside. Penalties, a single-keyword dependence, or a platform we can't verify add risk. Both move the offer.

How it works

How selling to us works

  1. 01

    Send the details

    Share your URL, rough traffic and revenue, and how it's monetized. Screenshots help but aren't required to start.

  2. 02

    We review and give a range

    We look at the site and come back with a rough valuation range and whether it's a fit — usually within a few days, and always privately.

  3. 03

    You get an offer

    If it's a fit, we make a concrete offer and explain how we got there. No obligation, no pressure to take it.

  4. 04

    Light diligence

    We verify traffic and revenue through your analytics and dashboards — enough to confirm the numbers, not a months-long audit.

  5. 05

    Close and transfer

    We handle payment, domain, and content transfer cleanly. You hand it off once and you're done.

How we pay

How deals are usually structured

Most deals are simple, we tell you the structure up front.

All cash

For clean sites with steady numbers, the simplest path: one price, paid at close, done.

Cash plus a short earnout

When continuity matters — say the numbers are newer or there's a handover involved — part upfront and a small piece tied to the site holding up.

Why us

Sell to an operator, not an auction.

We buy sites to run them, not to relist them next quarter. That changes how we treat your site and how the whole thing feels — no public listing, no bidding war, no handing your numbers to strangers.

There's no fee coming out of your price and no commission on the back end, because we're not a broker or a marketplace. You deal directly with the people who'll own the site.

We already build and run web properties like Lottery Valley, ScreenDetect, and ScamClarity. If your site's a better fit for a partnership than a sale, we'll tell you that too.

What you get

What selling to us looks like

A fair offer, explained
No listing or success fees
A private process, start to finish
A fast timeline, not months of limbo
A clean payment and transfer
A real home for the site you built

Common questions

Questions owners ask before selling

14 questions

How do I sell my website to you?

Send your URL and rough traffic and revenue through the form. We review it, come back with whether it's a fit and a rough valuation range, and if it makes sense we make an offer. The whole thing stays private.

How is this different from Flippa or Empire Flippers?

They're marketplaces and brokers — they list your site, charge a fee when it sells, and connect you to other buyers. That works well for bigger sites. We're the buyer, not a middleman: no listing, no commission, no public auction, and you deal directly with the people who'll run the site. For a small site, that's usually the simpler path.

Do you charge any fees or commission?

No. There's no listing fee and no success commission. Brokers often take around 15% of the sale price; with a direct sale, the offer is what you actually keep.

How much is my website worth?

It depends on how much it earns and how steadily, where the traffic comes from, the quality of the content and links, how much work it takes to run, and how much room there is to grow. Send the details and we'll give you an honest range.

What kinds of websites do you buy?

Content sites, AdSense and other display-ad sites, affiliate sites, directories, calculators and tools, data pages, and niche media — anything with real traffic, useful content, or clear monetization potential.

Will you buy a small website?

Yes — small sites are exactly what we're focused on right now, roughly $1.5K/month in revenue and under. That's the range the big brokers' minimums shut out and where a marketplace's fees rarely pay off, so a direct sale usually makes the most sense. There's no big minimum to clear with us.

Do you buy larger sites too?

Our focus right now is the small end — around $1.5K/month and under. If your site is well past that, a broker with a large buyer pool may get you a better price; send it over anyway and we'll tell you honestly whether we're the right home or point you somewhere better.

How fast can you close?

Faster than a marketplace, because there's no listing and no waiting for a buyer to show up. Once we agree on a price and verify the numbers, closing is typically a matter of days to a couple of weeks depending on the transfer.

Is the process confidential?

Yes. Nothing gets listed publicly and your traffic and revenue aren't put on display. It's a direct, private conversation from first email to transfer.

How do you pay, and how are deals structured?

Most deals are all-cash at close. When it makes sense — newer numbers, a handover period — we might do part upfront and a small earnout. We tell you the structure before you commit to anything.

Do you buy sites that lost traffic or revenue?

Sometimes. A dip isn't a dealbreaker if the underlying content and audience are still there — that can even be where we add the most value. A Google penalty or fake traffic usually is a dealbreaker.

What happens to my site after you buy it?

We operate it. We keep what's working, fix what's under-monetized, and run it long-term — we're not buying it to strip it or immediately flip it.

Can I sell my website without a broker?

Yes — that's exactly what this is. You sell directly to us, skip the broker and the commission, and avoid putting your site on a public marketplace.

What do you need from me to make an offer?

Your website URL, rough monthly traffic and revenue, and how it's monetized. That's enough for an initial read. If we move forward, we'll verify the numbers through your analytics and dashboards.

Sell your website

Sell your website directly

No listing, no commission, no public auction. Send the details and get a fair, private offer from the people who'll actually run it.

Tell us about your site

Private and no obligation. We reply within 3–5 business days.